The company faced a tight schedule for interface design, with just two weeks for UI design and an extra week for revisions. During this period, I had to formulate a work strategy and overcome technological constraints, especially considering that the application had to be developed.
About
the project
the project
6 months,
2023
2023
Time:
→ Application
→ 2D Illustrations
→ Banners
→ 2D Illustrations
→ Banners
Type:
→ UX Design
→ UI Design
→ Usability Testing
→ A/B Testing
→ UI Design
→ Usability Testing
→ A/B Testing
Scope of Work:
[1 Product Summary]
The company needed an intuitive and clear application for their employees, and we developed a Dashboard to fulfill their requirements. By the time the project commenced, the company had already conducted research. All that remained was to design the interface, conduct testing, and support the programmers during the project's coding phase.
About the project
[2 goal]
Challenges
Tight deadlines
The app required rapid execution without compromising quality.
Seamless app integration
The app had to function as a single, cohesive ecosystem.
Feature innovation
The strategy had to attract users quickly and convert them into paying customers.
Competitive differentiation
The platform needed unique features not found in competitors’ apps to stand out in a crowded market.
User experience optimization
The apps needed to be intuitive and engaging to retain users and drive premium subscriptions.
The company needed an intuitive and clear application for their employees, and we developed a Dashboard to fulfill their requirements. By the time the project commenced, the company had already conducted research. All that remained was to design the interface, conduct testing, and support the programmers during the project's coding phase.
Why was I chosen
for this project?
for this project?
[3 action]
Scope of work
User
Experience
Experience
→ Information Architecture
→ Wireframing
→ Usability Testing,
→ RITE-method test
→ Wireframing
→ Usability Testing,
→ RITE-method test
Metodologies
Approaches
Approaches
→ Lean Startup
→ Design Thinking, UX Law
→ Agile UX
→ User-Centered Design (UCD)
→ RITE-method
→ Design Thinking, UX Law
→ Agile UX
→ User-Centered Design (UCD)
→ RITE-method
User
interface
interface
→ Typography & Colors
→ Visual Design
→ UI components & Tokens
→ Adhearing Design System
→ Usability/Accessibility Testing
→ Visual Design
→ UI components & Tokens
→ Adhearing Design System
→ Usability/Accessibility Testing
Development
Support
Support
→ Hand off documentation
→ Collaboration with Developers
→ Design review
→ Collaboration with Developers
→ Design review
Continuous product development
→ User Feedback Analysis
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
[4 Result]
Impact & results
18
%
Restructured the onboarding process using progressive disclosure and more intuitive call-to-action placements, resulting in faster user adoption.
21
%
Conducted iterative A/B testing and usability studies, identifying key pain points and deploying data-driven design updates.
3
Usability tests were conducted throughout the project. I conducted them every 2 months
23
%
Streamlined the handoff process by implementing design tokens and component-based UI libraries, reducing inconsistencies and rework.
16
%
Translated UX research findings into actionable design enhancements, refining navigation structures and reducing cognitive load for users.
The project was successfully delivered with quick prototype development and outstanding collaboration.
Marina greatly appreciates your commitment to our project. Your expertise in design and development helped speed up the progress of the MOW application, and your swift analysis and design work made a significant impact.
Pawel Walczak,
Lead Service Designer
[Client & Colleague feedback]
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